Welcome to Sŵn Connect 2025, a music industry conference that runs alongside Sŵn Festival and aims to provide support and guidance for artists and industry practitioners looking to take the next step in their career. We’ll be hosting discussions, presentations and talks, as well as breakout rooms and workshops with official industry partners. The Sŵn Mentor programme will return, a chance for delegates and conference attendees to discuss the issues and challenges they face with invited industry professionals. At the end of each conference day, and before the serious business of venue hopping to catch your new favourite band begins, there will be a chance for everybody to come together at our daily mixers. This year the mixers will also feature our Sŵn Spotlight series, a showcase for new Welsh artists that we think will make an impact over the next 12 months.