Travis Li

Travis Li is a London-based music manager and founder of SOUNDAR Entertainment, representing grime, drill, alternative-pop roster including Reptile B, Princess Xixi and KAMARA. Selected as an MMF Accelerator Manager in 2024, Travis has built a career spotlighting queer, POC, and underground voices through cutting-edge digital campaigns and international touring. With a background across live agencies, labels, and digital marketing agencies, he is committed to breaking down industry gatekeeping and ensuring independent, left-field artists can thrive on global stages.