Chris Bellam

Underplay is a company 22 years in the making. It has one clear objective: to ensure the right people hear the right music in the right way, whether that be artists, labels, publishers, producers, bookers, presenters, supervisors, programmers, or directly to the fanbase.

Our main focus is managing artists we love and promoting music across TV, radio, press, sync, and DSPs. We have been doing this for many years and possess a wealth of knowledge, experience, and contacts we consider friends.

Chris Bellam set up the company in 2016 and has worked alongside critically acclaimed and chart-topping artists, producers, managers, and creatives since 2001, driven by a passion for great music and a desire to find those who are yet to be discovered.