Alex Cull

Hello! I’m Head of Press across Brace Yourself PR, a London-based independent press and radio plugging company, and Brace Yourself Records, our label imprint devoted to developing new acts from the ground up.

On the PR side of things, I’ve worked on campaigns for artists including Pixies, Dinosaur Jr, Big Thief, Waxahatchee, Battles, Bob Mould, American Football, Flight of the Conchords, Fela Kuti (posthumously!), and more.

While at Brace Yourself Records, we’ve worked with some wonderful local Welsh talent including debut releases from Panic Shack and Slate, as well as other breaking artists including Nuha Ruby Ra, Grandmas House, Italia 90, JOHN and more.