Birthed as a moody guitar project, Ugly’s progression into cult heroes is one fueled by emotional growth, a complete lineup change and prolonged care and precision in their instrumentation. Ugly takes the trend of Brixton Post-Rock and adds flourishes of choir-like harmonies and driving acoustic guitar lines, culminating in fresh indie music that reads like a folk tale. Their recent single, “Next To Die”, compacts the sonic grandness of their longer tracks into a more traditional pop-esque format, keeping their high quality as their sound continues to evolve. One of the finest live acts around, do yourself a favour and catch Ugly’s transformative sound at Sŵn 2025.